How do Tech Sector Small Businesses Scale in 2026?
When budgets are tight and clients are more diligent with expenditure, it's on you as a software or service provider to help them realise the value of their investment. This in turn grows your sector credibility, customer retention and lifetime value of your client base, which makes you more attractive to prospective clients and investors.
Put your sales effort into net new client acquisition by keeping existing clients longer and growing their spend with you. Increase retention, it's your growth rocket fuel and it dramatically improves your profitability and business value.
Ryan is a 28-year veteran of the corporate world – including PwC, Virgin and Zendesk. His twin passions are leveraging technology (including AI) as an enabler and focussing on making your company easy to do business with by focussing on customer experience improvement.
He's a great fractional resource to add to your leadership team because he brings critical thinking, emotional intelligence, awesome communication skills and a wealth of experience packaged in frameworks like The LISTEN Loop™ and The Four Key Conversations™ and his focus is on increasing business value, so you can focus on your strategic priorities.
Follow on LinkedInThe falacy many small business owners believe is that clients who renew are happy. But keeping clients happy for longer takes effort. You need to continually ask, listen and act in sync in order to build trust and value.
Choosing the right tools for any job is key. Tech is only ever an enabler. In this era when AI slop is everywhere, governance, guardrails and training your people all play a critical role in protectiong your brand reputation.
Marketing attracts prospects. Sales converts them into paying clients. Retention relies on nurting relationships that are grounded in constant, clear, coherent and credible 2-way communication.